MTV Europe Music Awards 2012: Or Was it the American Awards?

The EMA's loved for its craziness, weird awards, and awesome themes. But this year was a lil different: less European, borderline scary (ok so i don't like clowns), and kind of predictable. @CarrieKups gives us her thoughts and the night's biggest winners...

Taylor Swift and Justin Bieber were the night’s biggest winners at this year’s MTV Europe Music Awards, each scooping three prizes at one of the biggest nights in the pop calendar outside the United States (sigh...how we wish we scored an invite).

The night's biggest winners: Taylor Swift & Justin Bieber

American country singer Swift, who left the Country Music Association awards empty-handed (*gasp*) less than two weeks earlier, picked up the night’s biggest honours for Best Female, Best Live and Best Look (didn’t know they gave an award for this).

"Drei? Drei? I can't believe you gave me three awards," Swift, who was nominated in five categories and attempted a lil bit of German (Hmm is this why it’s called the European Music Awards, our beloved celebs attempting European languages?) Frankly (Haha pun on the FRANKfurt hosting city), we were a lil confused. Why is it mainly the west dominating? Do Europeans prefer North American sounds over home-grown talent? I remember watching the EMA’s years ago and being confused over the artists (cos I didn’t recognize anyone). What happen to that European Music Awards?

T-Swizzle with her EMA Awards

Don’t get me wrong, I love mainstream music but what happen to shining a bit of culture through our music? Europe, a continent rich with its very own culture, showed nothing! Or maybe, I am a lil behind...Somebody please enlighten me! What happen to the proud Europe who chose to teach the world about its culture?

Well, I was glad to see dance sensation Psy with his record-breaking hit "Gangnam Style"(which won Best Video). Now, he is definitely someone educating the world on his culture! He has the whole world singing a song of which they have zero understanding! (Unless you understand Korean, and no the part about sexy ladies does not make it any less confusing ). But I did hear that his next album would have more English songs on it.

So going to attempt the Gangnam dance!

Surprise of the night, Rihanna, who led the nominations with six, but failed to pick up a single award.

 And then there was Bieber...

Justin Beiber #Believe

The Canadian teen heartthrob matched Swift's tally, claiming Best Male for the second year in a row as well as Best Pop and Best World Stage. Pop ‘poppie’, Carly Rae Jepsen went home with two awards for Best Song ("Call Me Maybe") and Best Push (which recognizes up-and-coming talent).

MTV chose a circus theme for this year's awards at the 100-year-old Festhalle venue (not a fan), and Rita Ora opened the show by belting out her No. 1 British hit "R.I.P." from a giant bird cage (which frankly was confusing, but at least she’s European right?)

Rita Ora as Tweety Bird

But all in all, the EMA’s were predictable and served its purpose for passing time. It seems like award shows no longer conjure the excitement they once used to or maybe I’m just getting old...

Despite being billed as the Europe Music Awards, the majority of nominees are traditionally North American, and 2012 was no exception. I guess if a continent got talent, it’s got talent. Maybe a few more Europeans and Africans can start playing around with youtube a lil more. Till then, we shall appreciate our American artists..

 Hmmm maybe me and the girls should start a lil youtube channel to showcase our singing talent (could work?)

Let us know what you thought of the EMA’s and who you would have voted for. Till the next post!

*Love & Peace*